Disney’s higher rate has pushed some advertisers to the sidelines, according to a Variety report. ・Nevertheless, ad slots are expected to be sold out ahead of the game next year. ・Super Bowl ads ...

Media giants led by the Walt Disney Company DIS and the National Football League are testing pricing power and reshaping ...

Disney’s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company ...

The average cost of a 30-second Super Bowl commercial is approximately $8 million. But that’s not how much it really costs a company that buys an ad slot. According to Ro CEO Zachariah Reitano, the ...

Disney is reportedly asking for record Super Bowl ad spending and the move is allegedly backfiring before upfronts.

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

YouTube is introducing AI-optimised ads for TV viewers that adjust between six-second, 15-second and a new 30-second format ...