Colgate is teaming up with Apple to sell you a high-tech toothbrush. Called the E1, the "smart" electronic toothbrush gives you real-time brushing feedback, maps your mouth, and uses "sonic vibrations ...

Colgate has launched an electronic toothbrush that uses artificial intelligence (AI) with an app exclusively on Apple.com and in select Apple stores. The Colgate Smart Electronic Toothbrush E1 uses ...

In Colgate-Palmolive Company v OHIM, the General Court has held that there was a likelihood of confusion between Colgate-Palmolive’s mark 360° SONIC ENERGY and the earlier international mark SONIC ...

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The Hum by Colgate has an excellent smart app that guides your brushing. Unlike many other electric toothbrushes, the Hum vibrates rather than rotates, providing a different, more gentle experience.