Ever wonder how firms divide up their customers? Well this method focuses on the profitability of a customer group and the loyalty of a customer group. Customer Relationship Groups: Butterflies, ...

Every B2B marketer is trying to solve the same problem: how to bring in more pipeline with lower costs. Naturally, marketers deal with many challenges that keep them from hitting their pipeline goals.

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...