Like any beauty trend, you can gauge its longevity through TikTok. Some makeup looks are only of its moment (does “core” sound familiar?). Others are here to stay. Douyin makeup falls in the latter ...

Although TikTok and Douyin stem from the same parent company, they are separate entities and have developed distinct features to cater to their varied audiences and the environments they operate in.

To receive the Vogue Business China Edit, sign up here. The app is known as TikTok in the West. In China, its name is Douyin — which means, literally, ‘shaking sound’ in Chinese. Owned by China’s ...