Experts say ads touting American heritage are a smart tactic as the date to start tariffs on parts nears.

The America that Ford is selling has changed over time. Every product sells itself with a story. The story Ford tells us is that its cars are America. But the America that Ford is selling has changed ...

Add Yahoo as a preferred source to see more of our stories on Google. Premier Ford called the ad campaign 'very effective' and said it received over a billion impressions. (Martin Trainor/CBC - image ...

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

Ford returns to Formula 1 after a 20-year hiatus. It is launching a global ad campaign to promote how it applies race car technology to your car.

because of government pressure, as first suggested by The Detroit News, and the White House says it did not ask the automaker to do so. The ad, first uploaded months ago to YouTube, featured a ...

Ontario Premier Doug Ford refused to apologize for a U.S. television ad quoting Ronald Reagan that U.S. President Donald Trump cited as grounds to end trade talks with Canada. Trump called the ad ...

Ford Motor's marketing message for 2026 will center on its vehicles' capabilities. Ford will advertise in many big, live sports events, but not the Super Bowl. Ford will look to do more product ...