For aspiring beauty entrepreneurs, breaking into an already overflowing market may feel like an uphill battle, but building a memorable brand that stands out from the crowd is far from impossible.

Almost half of the U.S. workforce now juggles a side hustle alongside their day job. But starting one isn't as simple as it sounds — especially when time and money are tight. The biggest challenge?

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When someone lands on your LinkedIn profile, the first thing ...