“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

In the summer of 1997, my sister, my mother, and I locked arms as we walked through Seoul’s Dongdaemun market. We looked like any other Korean family—except my sister and I gave it away with our ...

Korean beauty routines are known for using simple and natural ingredients. One practice that has gained a lot of attention is rinsing hair with rice water. Many people have seen this trend on social ...

Korean skincare has become a global phenomenon since its rise in popularity in 2015, and for good reason. Known for its innovation in ingredients and technology, viral trending releases, and glass ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s a viral ...

At the beginning of the year, Yerim Lee landed in Seoul, South Korea with the intention of spending around a week there with her extended family — and undertaking a serious, fast-tracked regime of ...

Editor’s Note: This article contains mentions of eating disorders and disordered eating. Please take care while reading, and note the helpful resources at the end of this story. A Korean American ...

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM is introducing the latest Korean innovations to the United States. Here’s what to look out for. ByAnna Haines, Former Contributor.

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...