This interview series spotlights creative leaders behind Korea’s most influential brands, exploring how they are shaping the next chapter of fashion, beauty and lifestyle. – Ed. As Kimhekim approaches ...

It’s a fall evening in Seoul, and a small group of Korean dancers dressed in traditional black and white robes are clanging brass gongs and chanting at the entrance to Wooyoungmi’s sleek new flagship.

Overseas brands that once turned up their noses are now showering Korean fashion companies with “love calls,” requesting they infuse their products with Korean style. In the past, foreign fashion ...