The LEGO Group’s wider football programme celebrates the game as a source of play, creativity and connection for young fans and families.

Lego just turned World Cup stars into collectibles.

Lego brought out some serious star power ahead of the World Cup, launching an ad starring Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr.

Timed to coincide with global football celebrations and the FIFA World Cup, the initial lineup highlights four of the sport’s biggest stars — Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and ...

LEGO recently started dipping into more sports-themed sets with the Nike collaboration last year, but it looks like the company is taking it even further in 2026 ahead of the FIFA World Cup. The LEGO ...

As the excitement continues to build for the 2026 FIFA World Cup, football's biggest stars have been immortalised in toy form after a recent collaboration with LEGO.

LEGO has launched a new collection to celebrate the 2026 World Cup, and it's now available to pre-order. If you didn't manage ...

LEGO’s new advert featuring Lionel Messi and Cristiano Ronaldo has quickly gone viral, turning the build-up to the 2026 World Cup into a creative showdown between football’s biggest stars. The ...

By Iain Axon and Tom Little April 2 (Reuters) - Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous soccer ...

We're always on the lookout for new Lego sets, and the Danish brick company has obliged with not one, but eight new sets to ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Very few people in the world get to hold the FIFA World ...

The lead-up to the World Cup is giving us incredible moments: from unexpected qualifications like Iraq and Congo, to advertising campaigns that have gone around the world. One of the most striking has ...