YouTube introduces 30-second unskippable ads on TV apps, with 60-second versions in testing, pushing Premium subscriptions as viewers face longer forced commercial breaks.

Google has announced that YouTube on TVs now offers unskippable 30-second ads. This ad format is rolling out globally. The announcement also comes after mobile users reported another annoying ad ...

If you regularly watch YouTube on your smart TV, you're in for a slightly deteriorated experience going forward, thanks to ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...