The ‘Live Unbutton’ global campaign was released last autumn. Creative agency BBH Asia-Pacific latest spot moves away from the provocative “Who do you want to unbutton?” theme and takes on takes the ...
Levi's puts the focus on the 501 brand in its latest "Live Unbuttoned" digital campaign. The ads and microsites, featuring up-and-coming artists, offer a glimpse of the real person behind the ...
The Hong Kong campaign, by TBWATequila, includes a magazine execution together with East Touch Magazine, where buyers unbutton a miniature pair of the new Levi’s 501 model when purchasing the magazine ...
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