The cute blue-and-white mascot made his debut during the MacBook Neo launch, but he's back in more TikTok videos. Long live "Lil Finder Guy"!

When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, ...

Macworld Mondays suck. Especially if you just had a really good weekend like me (“Project Hail Mary,” “Amaze! Amaze! Amaze!”) ...

Apple's MacBook Neo TikTok tutorials featuring "Little Finder Guy" go viral, turning a simple Finder icon mascot into an ...

Three new videos have been published to Apple's TikTok account, all featuring Lil' Finder Guy. As you can expect, the comment ...

The little character inspired by the Finder logo has been briefly featured as part of Apple’s marketing for the MacBook Neo, ...

Apple's new "Lil' Finder Guy," as dubbed by social media users, briefly appears in an Apple TikTok video promoting the new MacBook Neo.

Apple introduces a new quirky Finder guy mascot in its fresh TikTok campaign to promote the MacBook Neo. The character has so far appeared twice, including during a TikTok livestream. The Finder guy ...