Meta is making a change to how it reports click-based attribution. Starting later this month, Meta advertisers will no longer only see “click-through attribution.” Instead, Meta will segment the ...

The social media ROI obsession is real, understandable, and ultimately a distraction. It reflects legitimate pressure from stakeholders who want accountability. It responds to platforms designed to ...

"Novel" techniques for measuring engagement numbers could help the Department for Culture, Media and Sport (DCMS) make better ...

It is frustrating when our following stays still. In the dynamic realm of social media, the task of building a substantial following is not without its challenges. From identifying your niche to ...

Proactive engagement wins. Instead of just reacting on social media, build meaningful conversations for stronger customer relationships and brand loyalty. Timely responses matter. Meeting customers’ ...

Vamsi Kanuri works for the University of Notre Dame. If you work in digital marketing, you don’t need to be told a picture’s worth a thousand words. More than half of content marketers say images are ...

Imagine scrolling through your Instagram feed, spotting a pair of sneakers you love and buying them directly from the post with a single tap. This isn't the future; it's happening now, thanks to a ...