On Ad Age Insider, learn about media rebates and principal buying with context from WPP’s recent legal case. Ewan Larkin ...

Principal media buying, once a shadowy practice, is now well and truly center stage. The recent revelation that Meta is now offering this "service" to agencies is kind of like the straw that broke the ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a ...

Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. Trying to keep up with the pace of change in media and e-commerce ...

There is a procurement practice when it comes to selecting media-agency partners of including a media-buying exercise. This is a process of having the media agency commit to a buying position of ...

Results-driven marketer with 20+ years of experience with hands-on digital execution. CEO and founder of Twelve Three Media. Let’s be blunt: If you’re still executing media buys across a patchwork of ...

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., May 07, 2025 (GLOBE NEWSWIRE) -- PubMatic (PUBM), a leader in digital advertising technology, today announced the launch of its upgraded solution suite for buyers ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying.

The transaction includes WDRB and WBKI, the Fox and CW affiliates in Louisville, Ky. (DMA 49), where Gray owns and operates NBC affiliate WAVE. The transaction also includes NBC affiliate WAND ...