The NCAA's prestige programs have found creative ways to funnel more NIL money to their athletes. Apparel companies are among ...

The current Champions League ball is produced by Adidas Pau Barrena via The Champions League ball could soon look very ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

ResearchAndMarket says sneaker market's projected compound annual growth rate is 5.6 percent to $126.15 billion by 2033 from $81.45 billion in 2025.

Add Yahoo as a preferred source to see more of our stories on Google. Within days of each other, Nike and Adidas released two of the most compelling ads in recent memory. Two days later, Adidas ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

The brand, along with its affiliate Jordan Brand, comes into this year’s tournament repping 45 of the 68 teams in the field, up four from last year’s 41.

Over the past few years, sneaker brands have become noticeably more confrontational with each other on social media and in marketing campaigns. No brand has a more edgy online presence than adidas ...

Football fans can now mark their calendars for the next wave of 2026 FIFA World Cup kit releases. Adidas and Nike are both ...

Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the ...