Guillermo del Toro is, in his own words, “a little exhausted.” For good reason. It’s just days before the Oscars, and up ...

Skeletons are the crew in the new Patrón Tequila commercial directed by Guillermo del Toro. The Oscar-winning director makes ...

The Patrón Tequila campaign featuring the director will debut on March 18 during a Warriors vs. Celtics NBA game ...

Patrón is turning to Hollywood for its biggest advertising campaign in years, enlisting del Toro to direct and star in its ...

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time ...

Why would Patrón hire an Oscar-winning filmmaker just to shoot a single pour of tequila? The answer reveals everything about ...

The Friday, March 20, event costs $125.

"Did we really need one of the most iconic directors to film a simple pour? Of course we did!" Enjoy this amusing new ...

PATRÓN® Tequila, the world's number one super-premium tequila*, today unveiled its new global campaign celebrating craft, intention and the pursuit of greatness with the launch of "The Perfect Pour," ...

This story is part of CNBC Make It's The Moment series, where highly successful people reveal the critical moment that changed the trajectory of their lives and careers, discussing what drove them to ...

Former Patrón executives who launched Texas-based brand Round 2 Spirits in January presented consumers with the first product displaying their mission to disrupt the booze category. Earlier this week, ...