adexchanger

CTV Should Be Automated – But It Doesn’t Need To Be Programmatic

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
TV Technology

Fubo Launches Programmatic Pause Ads on CTV, a First

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.
Morningstar

IAB Tech Lab Announces CTV Ad Portfolio and Updated Guide to Programmatic CTV

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...
Social Samosa

Could cinema advertising take a programmatic turn?

Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...
Seeking Alpha

Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...