Purple shampoo has become one of the most misunderstood products in haircare. Some people swear it saved their blonde, others say it dried their hair out or did absolutely nothing. The truth sits ...

And which one should I use? Whether you get highlights, a single process, or just your roots done, it always feels incredibly good to leave the salon with freshly colored hair. But then the anxiety ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

Purple shampoo is beloved by bleached and blonde-haired heads around the world. Outside of the risk of staining your skin or shower tile, they are a relatively safe way to manage hair color at home.

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.