Is the Steel Rolex ‘Pepsi’ Gone for Good?

Discontinuation rumors are swirling around the Rolex GMT-Master II “Pepsi," which is causing prices to skyrocket on the watch ...
Fratello Watches

Rolex: “Sorry, Sir, We Don’t Serve Pepsi Here Anymore”

Rolex discontinues the GMT-Master II "Pepsi" in steel and white gold ✓ What's next for the blue-and-red icon? ✓ Read it here ✓ ...
WATCHPRO

Rolex GMT Pepsi prices could hit $30,000

Asking prices for Rolex's soon-to-be discontinued GMT Master II in steel are nudging towards $30,000 on the secondary market.
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Seiko’s Affordable New Pepsi GMT Takes a Direct Shot at Rolex

The Cola Wars have crossed over into the watch industry. Every product is carefully selected by our editors. If you buy from a link, we may earn a commission. Learn more The Datejust is the ...