Good Times Luxury launches Rolex serial verification service to help buyers detect “Franken” watches and avoid costly ...

If you're shopping for a Rolex in 2026, you've undoubtedly noticed that the prices have surged significantly — up to 14% in some cases. Here is why.

At the end of 2022, Rolex first announced its Certified Pre-Owned (CPO) program, meaning the world’s bestselling watch brand would finally be able to exert some direct control over its highly inflated ...

Whatever you think of Rolex, there is no denying that the entire Swiss watch industry runs through the Crown. Not only is Rolex the top-selling Swiss watch brand year after year, but the company keeps ...

In a year when he met Donald Trump for trade talks in the White House, Rolex CEO Jean-Frederic Dufour shared his views on ...

In addition to marking the close of the bloodiest conflict in human history, 1945 also signified 40 years since the founding of Hans Wilsdorf’s famous watch company. To celebrate four decades of ...

Forbes contributors publish independent expert analyses and insights. I cover upmarket jewelry, timepieces & ethical, sustainable jewelry. For the past century, creations by Rolex have been valued as ...