This article has been updated. Geico launched a series of YouTube videos this week featuring two talking kittens, the infamous talking gecko, and YouTube celebrity Numa Numa Guy, who generated more ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Late last year, AOL announced it would be revamping its ad platform, shrinking the number of ads it serves and expanding the sizes of those ads. In some cases the ad units would be four times larger ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

What do a lot of federal employees and the GEICO Gecko have in common? They have a great sense of humor and good comedic timing. This year GEICO is proving that point by sponsoring D.C.'s Funniest ...