To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec Homeowners and real estate agents are using artificial intelligence to virtually enhance ...

Experts speak on best practices for agents to avoid listings that a buyer could perceive to be misleading or unrealistic.

There’s no question that staging adds value to a home for sale. According to the National Association of Realtors 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging a home made it ...

The real estate industry has long been known for its traditional and sometimes cumbersome processes, but in recent years, two cutting-edge technologies have emerged to revolutionize the way properties ...

A: Today, when easily 95% of buyers first look at a property online, it is rare to see vacant rooms because photos of empty rooms show no proportions and have no emotional appeal. An exception is true ...

The Silicon Valley startup is redefining the art of real estate marketing with cutting-edge AI. In a world where Zillow scrolling happens at lightning speed and 97% of buyers begin their journey ...

Is virtual staging finally ready for its close-up? We think it is. The days of AI-staged photos that look more like Salvador Dali paintings than comfy living rooms or HGTV-ready kitchens are long gone ...

A: Last March when news of the COVID-19 pandemic caused shutdowns of many businesses and services, we were not sure the effect it would have on residential real estate. Open houses and broker tours, ...

In a “Zillow world,” listing photos are a seller’s one chance to make a first impression on prospective buyers As the old saying goes, you don’t get a second chance to make a first impression — and ...

A potential buyer’s first showing is almost always online. You have a fantastic property with great bones, but the listing photos are a disaster. They are filled with the current owner's clutter, ...