— -- When Yao Ming came onto the NBA scene as the No. 1 pick in the 2002 draft, he was immediately challenged by two things in the business world: The Chinese government was getting a cut of what ...
Created by Leo Burnett, the entire campaign includes a 60-second thematic TVC, a 30-second spot as a cut down version and a separate 15-second TVC featuring a Big Mac promotion which will run in all ...
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