In the high-stakes arena of athletic apparel, the battle for consumer loyalty has moved beyond the gym floor and into the laboratory. In 2026, the industry's "Gold Standard" is no longer defined ...

Looking for gear that'll withstand your sweatiest workout? Or just need something comfy to pick up the kids from school? We know you've got a dozen reasons for pulling on your favorite pair of yoga ...

L.E.K. Consulting Group released its fifth annual 2026 U.S. Footwear, Apparel, and Accessories Brand Heat Index, identifying the brands that have gained popularity, or increasing brand “heat,” across ...

Sports attire isn’t just about performance. It’s also about history, legacy, and — sometimes — eye-watering price tags. Whether it’s the sweat-stained uniform of a sports icon (people will pay more ...

Add Yahoo as a preferred source to see more of our stories on Google. We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just ...

Avon Lake High School graduate Bree Lumpkin is preparing to launch her athletic clothing brand called Empire, for athletes who struggle to find clothing for muscular builds. Lumpkin, who graduated ...

If your child will play baseball or softball this spring, you’ll need to stock up on appropriate clothing and equipment.