Xbox leadership explains the choice to retire the divisive marketing push while resetting how the brand shows up for the community.

New Xbox CEO Asha Sharma is reportedly looking at ways to reduce the cost of Xbox Game Pass, including new lower-priced or ad ...

Microsoft has confirmed its new gaming boss Asha Sharma killed its controversial This is an Xbox campaign as part of a "reset" for the Xbox brand.

This naturally led many people to conclude that the "This is an Xbox" marketing campaign was being scrapped by Xbox, and ...

Xbox's new CEO pulled the plug on a baffling advert campaign which discouraged people from buying an Xbox, as part of a brand ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

The controversial campaign “This Is an Xbox,” launched by Microsoft to support its multi-device gaming strategy, was not well received by part of the internal Xbox team, according to a new report ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...