Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer ...

Anthropic appears to be gaining new users and visibility following a defence-related agreement OpenAI signed with the United States Department of Defense ...

Expo 2030 Riyadh has appointed Omnicom Media Group agency OMD MENA as its lead media agency following a competitive pitch process.

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of audience behavior across ad-supported ...

Despite the rapid rise of generative artificial intelligence tools in travel planning, a majority of travellers still prefer ...

When the series first appeared in 2006, it was an unlikely cultural experiment: a group of superheroes from across the Muslim ...

Samsung has released a new three-minute brand film for its Galaxy line that highlights the power of imagination and human ...

While these can provoke a smile or smirk from us, they are generally harmless. But there is nothing funny about how ...

Automaker GWM Middle East is leaning into the emotional rituals of Ramadan with a new regional campaign centered on one of the Holy Month’s most meaningful ...

What's particularly striking about Invest Bank's approach is our understanding that rebranding during transformation isn't ...

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of its early appeal ...

As communications professionals, journalists, editors and advisers who live and work across the Gulf region, we certainly ...