The former University of Oklahoma cheerleader is credited for turning that activity into a mainstream competition that was ...

Jeff Webb, the founder of Varsity Spirit who helped transform cheerleading into an International Olympic Committee-recognized sport and mentored late right-wing activist Charlie Kirk, has died. He was ...

Through Varsity Spirit, the company he established in 1974, he turned cheerleading into a multibillion-dollar juggernaut and ...

Historic milestone marks culmination of 16+ year journey to create a collegiate sport derived from cheer and designed for women Created more than 16 years ago to provide a structured, objective, and ...

RACINE — The Horlick High School Cheer and Stunt team competed in the WACPC State cheer competition in Madison in February. The team won the State Championship in the Cheer Dance-Large Division and ...

Cheerleading pioneer and Charlie Kirk mentor Jeff Webb is dead at 76. He reportedly suffered a serious injury while playing pickleball.

LAKE CHARLES, La. (KPLC) - STUNT is gaining popularity across the country, and McNeese State University is already making its mark. The school introduced STUNT as a club sport this year and is ...

MOUNT PLEASANT, MI - Eight high school cheer teams left it all on the mat as each battled for the first place win on Saturday, March 7. The Division 3 Competitive Cheer State Finals began around 11 ...

Junior Cheerleaders joined the Detroit Lions Cheerleaders for a special clinic, showcasing their skills and spirit, followed by an exciting halftime performance at last Sunday's game. Alex shares her ...

ASU Stunt Devils' coaches and club president discuss the program's growth on campus and the sport's emerging status in ...

Cheer Holding, Inc. engages in the provision of advertisement and content production services. It operates through the Cheers APP Internet Business and Traditional Media Business segments. The Cheers ...

RACINE — The Horlick High School Cheer and Stunt Team attended the Xtreme Spirit MidWest National competition held at the Wisconsin Dells Kalahari Resort in March.