Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded ...

NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased. Net income last year was $24.1 million, almost double the total in 2024. Full-year 2025 revenue, ...

The withdrawal highlights growing tensions between agency majors and ad-tech platforms as control of the programmatic advertising supply chain becomes increasingly contested ...

CEO Jeff Green says generative AI could transform programmatic at scale, while warning Amazon may retreat from its DSP business over antitrust risks.

Jim Cramer has a warning for anyone chasing AppLovin (NASDAQ:APP) right now, and it comes down to one word: Google. During a recent Mad Money Lightning Round, a caller asked Cramer about AppLovin as ...

Tizeti Network Limited, a West African broadband provider, has launched an ad-supported internet access platform across its hotspot locations in Nigeria and Ghana, allowing users to watch short ...

Viant Technology Inc (DSP) reports a robust 22% revenue increase and secures major clients, setting the stage for accelerated ...

Off-the-shelf AI tools are broad and shallow by design. Context in these systems is loosely understood and managed. You can ...