This ASMR Makeup Tutorial Features Relaxing Beauty Sounds And A Full Transformation Routine With Soft Triggers And Gentle ...

The second annual Ulta Beauty World has arrived in Orlando, offering an immersive one-day experience featuring over 200 ...

Influencer Morgan Riddle might have just subtly addressed her relationship status with tennis champ Taylor Fritz after the pair called it quits. “Is this thing on?” Riddle, 28, wrote via Instagram on ...

Add Yahoo as a preferred source to see more of our stories on Google. Harper Beckham posted a video tutorial of her using her mother, Victoria's new makeup product in her bedroom, but fans were ...

Impress is welcoming a new face to its brand ambassador roster. The no-glue, press-on lash line recently named celebrity makeup artist Vincent Oquendo as its newest face. "We're t ...

A few years after the rise of the Gen Alpha baby-beauty fanatic, brands are moving on to Gen X. L’Oréal Paris has The X-Files ...

Beauty and lifestyle influencer Judy D guides viewers through a whimsical makeover turning a manatee into a kawaii queen.

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years ...

Lux Unfiltered reports that authenticity has become crucial in beauty branding, with consumers prioritizing trust and ...

Melrose is a US MUA who has built her career through make-up tutorials and lifestyle content, and has more than 1.4 million ...