Cinema advertising remains detached from programmatic buying. Prabhvir Sahmey makes a case for why the future lies in ...

NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming ...

Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic.

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

We came across a bullish thesis on The Trade Desk, Inc. on Compounding Your Wealth’s Substack by Sergey. In this article, we ...

Welcome to Nexxen's Fourth Quarter Earnings Call. [Operator Instructions] This call is being recorded, and a replay of today's call will be made available on Nexxen's Investor Relations website. I ...

Floodlight reports several brands, including Target and Williams-Sonoma, are testing ads in ChatGPT's pilot, focusing on ...

Citi's Miami Global Property CEO Conference 2026 March 2, 2026 11:00 AM ESTCompany ParticipantsNicolas Brien - CEO ...

The Marvel boss, along with Ryan Coogler and Shawn Levy, pulled open the curtain on a range of topics with a rare and open conversation at Thursday’s dedication of the Kevin Feige Division of Film & ...