Advertising during the Indian Premier League continues to rely heavily on linear television, but high-frequency exposure may ...

Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting ...

If campaigns want to waste less in 2026, the edge will come from consolidating digital buying, treating reach and frequency.

xpln.ai, a global attention intelligence platform, and TVision, which provides second-by-second, person-level data about how people watch TV, have formed a strategic partnership to transform granular, ...

In an exclusive interview, Nielsen CEO Karthik Rao explains how the company is leveraging India’s complex media landscape to ...

With the rise of free ad-supported streaming television (FAST) channels and a continued desire to bring linear local television content to the digital universe via apps, such insights could prove ...

The rupee’s current level against the dollar reflects capital flows distorted by an AI-oriented rush to the US, worsened by ...

Comcast’s Universal Ads Makes Linear TV Self-Service, Bringing Incremental TV Reach to Advertisers of Any Size ...

Discover how GenAI is revolutionizing media measurement by reducing time-to-insight from days to minutes, enabling real-time ...

Sarah Larranaga Aviation Design has received a 2026 Global Recognition Award, earning top scores across all five Artistic ...

Hexagon’s Manufacturing Intelligence Business Area today unveiled new laser-guided solutions that make it possible – in some ...

The measurement gap at the heart of retail media. Bacarin’s argument is simple enough: retail media has grown faster than its ...