There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...
ShowHeroes, an independent provider of CTV and digital video solutions, has announced the acquisition of Traffective, a Munich-based programmatic monetisation p ...
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology.
The withdrawal highlights growing tensions between agency majors and ad-tech platforms as control of the programmatic ...
The Trade Desk (NASDAQ: TTD) stock has taken a massive beating in the past year, losing 66% of its value as of this writing ...
The Digital Ruckus, a Greenwood, South Carolina-based advertising technology company serving clients across the Piedmont region including Greenwood, Abbeville, Laurens, McCormick, and Columbia, has ...
31m
Vereigen Media Details How Lead Validation Is Improving Conversion Rates Across B2B Content Programs
In today's competitive B2B landscape, marketing teams face growing pressure to demonstrate measurable impact from every campaign. Success is no longer measured by the sheer number of leads, but by the ...
The findings suggest India’s digital ad market expanded in 2025 even as impression delivery became heavily concentrated on a ...
Elmhurst, Illinois-based Sureway Games has partnered with Las Vegas firm Context Networks to expand the reach of Context's ...
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of ...
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