It’s not just about pretty pictures; the advertising age logo has a really long history. Think about it, branding started way ...

UTC earned two honors in the competition, placing its work among the top tier of collegiate advertising nationwide: Both entries were submitted in the division for institutions with 10,001-20,000 ...

Design, offers an AI agent for businesses that turns your ideas into a complete brand identity, from logos and brand kits to posters.

Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at ...

A startup’s logo is a crucial component in the company’s brand identity. A great logo should be memorable, recognizable, and aligned with the brand’s mission or product in some way. We’ve shared some ...

There must be a viral marketing campaign that has stuck in your head until today. Maybe it was the Red Bull’s space jump. Maybe it was a funny ad you still quote with friends. Or the brand moment that ...

TD Bank is dropping the “Bank” from its brand name. The state’s fourth-largest retail bank by market share has undergone a subtle makeover, to coincide with a new marketing campaign in its home ...

What variables impact logo distinctiveness? New research by Distinctive BAT outlines the key factors that make logos distinctive. Because so much of a brand’s identity cascades from the logo, it can ...

Thinking about how to make your brand stand out? Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to ...