Makeup artist and cosplayer Jo Steel shares Crypt Keeper secrets in a mini tutorial for a spooky finish.

Impress is welcoming a new face to its brand ambassador roster. The no-glue, press-on lash line recently named celebrity makeup artist Vincent Oquendo as its newest face. "We're t ...

True to the so-called “middle child” of generations, wedged between attention-hogging boomers and their millennial offspring, ...

This year, the event featured its first-ever Masterclass Day with hands-on learning for industry experts and brand founders.

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years ...

Sora 2 and Kling AI are changing how we think about video production. These models can create stunning visuals that look ...

The second annual Ulta Beauty World has arrived in Orlando, offering an immersive one-day experience featuring over 200 ...

The Duchess of Sussex, 44, appeared barefoot in the short clip that was posted on the brand's Instagram page on Tuesday night, as Meghan gave her followers a quick tablescaping tutorial. Meghan opted ...

One brand, endless possibilities You guys asked for it, so here’s a full Maybelline one-brand tutorial using some of my all-time favorites. From brows to base to a warm cut-crease eye and golden glow, ...

In a country where top law ranks are usually associated with metro cities, one name from Patna, Bihar has been quietly rewriting that narrative for the past seven years. Abhishek Gunjan, from a middle ...

Competition in beauty brands is no longer based on the quality of the product. They are competing through presence, consistency and visibility. The use of tutorials is currently the foundation of ...