YouTube has rebranded its BrandConnect service as YouTube Creator Partnerships, integrating AI-powered tools directly into YouTube Studio and Google Ads to match brands with over 3 million creators.

YouTube is experimenting with a new AI-powered search tool, and Premium subscribers can check it out if they want to switch ...

YouTube's biggest creators have built recognizable visual identities as much as content identities, and the clothes they wear are a deliberate part of that brand. We went through the iconic outfits of ...

In a world where trust, exclusivity and authenticity define luxury, brands are facing a structural shift in how digital trust ...

YouTube expanded AI likeness detection to celebrities, but the tool still has limits. Here’s how it works, what it catches, ...

Summer McKeen talks with PEOPLE about being one of the OG YouTubers and what it was like to watch as the social media world changed around her Tabitha Parent is a writer at PEOPLE covering ...

Odds are good you’ve encountered an identity theft protection service in the last year, even if you weren’t looking to sign up for one. ID protection services are served up as remedies in data breach ...

The development of artificial intelligence has resulted in strong creative resources, which is also accompanied by a threatening issue: deepfakes. AI deepfake videos powered by generative AI deepfakes ...

YouTube on Tuesday started offering a free tool to government officials, journalists and political candidates to help them identify and remove AI-generated videos that resemble their appearance.

YouTube is expanding its likeness detection technology, which identifies AI-generated deepfakes, to a pilot group of government officials, political candidates, and journalists, the company announced ...