Nearly half of video advertisements fail to tell a story, even though narrative-driven campaigns are significantly more effective at influencing consumer ...

Nielsen has released new data aimed at helping advertisers plan media investments during the annual TV upfront negotiations, offering a detailed breakdown of audience behaviour across ad-supported ...

Anthropic appears to be gaining new users and visibility following a defence-related agreement OpenAI signed with the United States Department of Defense ...

Expo 2030 Riyadh has appointed Omnicom Media Group agency OMD MENA as its lead media agency following a competitive pitch process.

Automaker GWM Middle East is leaning into the emotional rituals of Ramadan with a new regional campaign centered on one of the Holy Month’s most meaningful ...

TikTok remains the cultural hub for Generation Z, but a growing number of young users in the United States say the platform has lost some of its early appeal ...

When the series first appeared in 2006, it was an unlikely cultural experiment: a group of superheroes from across the Muslim ...

Despite the rapid rise of generative artificial intelligence tools in travel planning, a majority of travellers still prefer ...

AppsFlyer has appointed Alexia Nakad as General Manager for Western Europe and the Middle East, a newly created role aimed at accelerating the company’s regional expansion and strengthening its ...

Dubai Culture and Arts Authority has launched a new animated series, ‘Badr Al Musahar’, bringing a modern twist to one of Ramadan’s most cherished traditions.

Samsung has released a new three-minute brand film for its Galaxy line that highlights the power of imagination and human ...

While these can provoke a smile or smirk from us, they are generally harmless. But there is nothing funny about how ...