The rise and fall of CarMax: 32B giant to business failure?!
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YouTubeMichael Girdley
The rise and fall of CarMax: 32B giant to business failure?!
CarMax completely changed how Americans bought used cars. No haggling, full transparency, massive scale — and for decades, it worked. By 2021, CarMax was generating over $32 billion in revenue and selling 1 out of every 25 used cars in the U.S. It looked like one of the most durable retail businesses ever built. Then the cracks started to ...
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