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Over a century of Shimano manufacturing technology and design expertise heightens the angler experience with the launch of a diverse assortment of rods, reels and lures set to debut at ICAST 2023. This highly-anticipated product release leverages rod technologies never seen before in the North American market, cutting-edge reel technologies passed down from Shimano's flagship reels, and industry-leading lure technologies that continue to raise the bar for fish-catching performance on the water.

Shimano enhances success by leveraging over a century of design excellence and ingenuity to craft reels, rods and lures to make every cast count. Immaculate combinations of industry-leading technology, fish-catching performance and angler-inspired features compelled the next wave of Shimano tackle introduced to the North American market. Designed with one goal — enhance an angler's experience on the water — six new reels, two redesigns of iconic saltwater rods, and two additions to the saltwater